Pantene ad almost hits the mark

Quick! Which of the two ads above makes the greater impact?

Pantene's (P&G) agency of record, Grey New York, apparently created an almost great ad.

Their original ad is on the left and my slightly edited version is on the right. The text is identical in the two ads except I added the URL to the one on the right to at least add some semblance of a call to action.

Why did Grey New York not use a large, bold headline that's easy to read? Heck, it's only three words. The reader would almost not be able to not read the headline if it were big and bold. Why rely on the photo to stop the page flipper and make them work to find any sort of message? Knock 'em over the head with it. Just three words.

..and the logo? Make it bigger. Don't be ashamed of your client's brand. You've got an ad with 6 words here, folks. Why in the world did you try to hide those 6 words?

I just don't understand art directors who try to hide the message in tiny, gray print. Do they believe the gap is so wide between creatives and copy writers that they simply don't think words have any impact?

Yes, cool picture but your client is paying you to deliver a message. Deliver it effectively without making the reader work. As soon as you make the reader work...

Flip. Next page.