Who decides what your brand is?
“You don’t decide what your brand is, the consumer does”
- Marty Neumeier
posted by Dave @ 8:18 AM
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Marketing & Branding Blog by Dave Dolak, The marketing guy who drives sales®
Independent thoughts about modern marketing. Site Feed
Tuesday, November 20, 2007
- Marty Neumeier
About Me
- Name: Dave Dolak
- Location: Charlottesville, Virginia, United States
Dave Dolak is a marketing, sales and branding professional. Dave helps businesses and organizations present themselves and their products effectively to build strategic brand awareness. This in turn drives sales growth. That's why he is known as "The marketing guy who drives sales" -tm. Dave has authored many articles on topics of marketing and branding and several e-books that include, "How to Build and Manage A Brand (in sickness and in health)", and "How to Brand and Market a Commodity". He has been cited or published as an expert on marketing and branding by many sources including: Brandweek, Inc. Magazine, Multi Channel Merchant, Marketing News, BrandChannel.com, AllAboutBranding.com, CBS MarketWatch Radio, Smart Money Magazine, Business Week, The Sunday Times (Ireland), The Roanoke Times and USA Today. He is available to media for comment on topics involving marketing and branding.
Previous Posts
- Do you read ads?
- PR and Advertising in Branding
- The Top 25 Marketing Blogs
- The goal of marketing
- Original knockoffs?
- Business vision
- Ad agencies and you the client
- Is green marketing smart strategy?
- Don’t let a motorcycle run over your cookies
- The world's only online exchange about branding?
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