How to Build and Manage Your Brand (in sickness and in health)

My newly updated e-book, "How to Build and Manage Your Brand (in sickness and in health)" is now available. New sections include: How to uncover the warning signs of an unhealthy brand, The 13 warning signs of an unhealthy brand and When and how to kill or retire a brand.

In this work, I discuss image, identity, awareness, brand preference, brand equity and more critical-to-understand branding concepts while also describing the brand management process. Includes a thorough discussion of "The 10 Steps in Building a Powerhouse Brand", outlines the Brand Audit process, and reveals why you must educate people about your brand with both emotional and logical appeals. Two special bonus sections: Positioning Workshop and Integrated Marketing Communications are also included.