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Nick Wreden has a great blog entry at http://fusionbrand.blogs.com/fusionbrand/2007/06/how_to_write_a_.html that describes how NOT to write a tagline.
posted by Dave @ 9:12 PM
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Dave Dolak is a marketing, sales and branding professional. Dave helps businesses and organizations present themselves and their products effectively to build strategic brand awareness. This in turn drives sales growth. That's why he is known as "The marketing guy who drives sales" -tm. Dave has authored many articles on topics of marketing and branding and several e-books that include, "How to Build and Manage A Brand (in sickness and in health)", and "How to Brand and Market a Commodity". He has been cited or published as an expert on marketing and branding by many sources including: Brandweek, Inc. Magazine, Multi Channel Merchant, Marketing News, BrandChannel.com, AllAboutBranding.com, CBS MarketWatch Radio, Smart Money Magazine, Business Week, The Sunday Times (Ireland), The Roanoke Times and USA Today. He is available to media for comment on topics involving marketing and branding.
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